MRPP (Multifunctional Revenue & Performance Platform) is a SaaS
solution for networks, media buying agencies and DSP platforms
that helps to manage traffic flows and their monetization. Unlike
the analogues common ( known) on the market, our platform requires
much less resources for integration and maintenance of the
architecture, which allows to reduce the cost of its use. MRPP
platform meets all the requirements necessary to ensure your
- Logic of traffic distribution (Rotation) in accordance with the
settings of advertising campaigns and their performance.
- Collection and analysis of statistic data using online mode: by
the number of ad impressions, conversions, accruals from
advertisers, accrual of funds for payments to publishers, company
profit, and other important statistical parameters.
- Collection and analysis of user technical data (by device type,
platform, country, and other parameters of advertising display)
- Integration via API with other systems (SSP)
- Ability to store history (log files) of events.
Thus, most of the customer service functionality is automated by
adjusting the system response scenarios depending on the target
action on the MRPP platform, further adapting the scripts to
changing circumstances and integrating third-party services that
replace a large number of staff units.